What shall we talk about?
Customer/User vs. Human
Experience limited by human behaviour and cognition
FIRST LAYER: BUSINESS ECOSYSTEM
Customer
Company
Context
Define Your Customer: What is Persona? What is segment? What is xxx?
Meet Them Together in Experience Proposition: Want/That/Unlike Chart
Needs
Goals
Solutions
Needs/Goals/Solutions
Drive/Goals/Goal Cluster Positioning
Needs
Goals
Solutions
Needs/Goals/Solutions
Drive/Goals/Goal Cluster Positioning
SECOND LAYER: PLATFORM/INTERACTION
Core Functions
Secondary Functions
Orientation
Way Finding
UX vs. UI
User Flow
Wireframe
Service Blueprint
Proximity
Similarity
Common Region
Focal Point
Continuity
Closure
Figure Ground
First/Second/Zero Party Data
Data Gathering Principles
Jobs to be Done
Testing
Growth
Research & Feedback
Employee Experience
Partner Experience